Police missing person
Comment 1 - There's a poster to share on MissingHelpFindUs
Comment 2 - Shared
Comment 3 - Shared
Comment 4 - Shared
Comment 5 - Shared
It carries on like this until the first person who commented like this:
Comment 13 - Shared Dagenham
From this point onwards, almost all the 186 comments followed this pattern. In the end I plotted this pattern on a map and it is amazing how accurately the sharing activity matches our original appeal (which didn't ask people to share the post).
|Facebook share locations on a map|
Learning from this could be interesting. Starting off on the right foot is really important so could the police influence it rather than leaving it to chance?